Making our crisp and delicious craft cider and then sharing it with the world is a group effort. Without our amazing team, we’d be sunk! We’re proud of the crew of passionate, dedicated and hard-working folks we’ve assembled at Jack’s Hard Cider, and we’re excited to introduce them to you in our “Meet the Team” series.
Today, meet Jordan Miller. He’s our Baltimore sales representative and is somewhat new to our team. Jordan kindly took a few minutes out of his daily hustle to tell us a bit more about himself.
What’s your day-to-day look like as part of the Jack’s team?
My title is technically sales representative, but I like to call myself “The Mid-Atlantic’s Apple Whisperer.” As for my day to day—it always varies. It’s a matter of trying to catch the buyers on any given day … almost like a game of Where’s Waldo? Just with alcohol.
I started working for Jack’s a little over a month ago. Before that, I was working as a radio producer for Baltimore’s radio station 105.7 “The Fan” on their morning show. I also worked as the craft beer person for a liquor store by my house called Swan Song Spirits (that now carries Jack’s, FYI!). I was looking to get into the booze-slinging industry, but had no experience on this side of sales, and Jack’s was willing to take a chance on me. I am forever grateful for that!
What’s your favorite part about your hometown?
I was born, raised and still live in a section of Baltimore called Charm City. The best part about Baltimore is its nickname, “Smalltimore,” a nod to its modest size and tightly knit social scene. Everyone seems to know everyone here!
How did you get introduced to hard cider? Do you remember your first sip?
I was introduced to cider while working at Swan Song Spirits. When I first tried another cider, I thought, “Wow, this stuff is waaaay too sweet.” But I kept trying and trying until I found a brand I liked and could honestly stand behind, and that was Jack’s.
What’s one of your favorite places to sit and enjoy a Jack’s Hard Cider?
The best place to sit and drink a cider is outside—anywhere. On a patio with a baseball game on the radio is my personal favorite.
Any guesses about what’s next in the world of craft cider?
Sour ciders are trending in 2017. I also think you’ll see more and more bourbon barrel-aged ciders. Double IPAs are the hot items in the craft beer world, so maybe it’s time to find a way to do a double cider!
What’s the best part of your workday?
I love sitting down and educating people about Jack’s and our history, then getting them to try the product and seeing their reaction. When I recently worked the DC Beer Fest, I heard over and over again that people were hesitant about trying cider because they assumed it was too sweet. But the next thing you know, they show up in my line for the fourth time telling me it’s their favorite thing among more than 70 breweries. Baltimore is a sleeping giant and I want to be the one leading the charge on the cider renaissance in the area!
Jack’s Hard Cider — Produced from Pennsylvania Apples. Pressed On-Site. Never from Concentrate.